This digipak was made by Group 17 last year. When you first look at the album cover and inside its quite capturing because of the bright colours and quirky girl on the front. The size of the girl on the cover and inside is appropriate to the size of the album cover, not too big and not too small. All the photos are in focus and mostly fine for the size of the CD. The font is the same throughout although from a distance would be hard to read. The digipak uses more than three colours but because it fits with the genre its more understandable why there are more then just three. The industry logos like barcode and copyright are properly positioned.
This is a good digipak over all but it does have some down falls. The way the shoe on the back of the cover has been cut out comes to my attention because the shoe just comes out of nowhere, even if its clear they are her shoes.
The advertisement that goes with the dikipak is also very good and capturing. Its clear that the digipak is being advertised through this poster because of the colour scheme of blue background and pink polka dots and of course the girl on the front! This is a very simple advertisement but sometimes the most simple are the best. It has used the iTunes symbol on the bottom to signify you can buy it off iTunes and said how else you can get the album. The photo of the girl is very good because it makes you think that the music is very uplifting and catchy without having heard it.
The second digipak I examined was by group 9 of last year. the album cover, front and back follow a clear white colour scheme which makes the album and the artist appear fresh and clean. The font of the front is alternative and draws attention because of its difference. However this group has used a major don't which is putting text across the artists face, although in this context I think because the face has been whited out on purpose for the text to have been put there. This is probably an exception to that rule because it doesn't look so awkward, it looks strange because you can't see her nose or mouth but artists nowadays are doing lots of wacky things so this is far from extreme. The photo of the girl is in proportion to the album cover. The text on the background is a different colour to the front but it works quite well because red and blue compliment each other. The text is also very clear as well as layout. The logos on the back are well placed and look like a proper CD cover.
When i look at the inside cover it really confuses me because it seems to have nothing to do with the front at all. I can see that the tree without leaves on the left has grown into the tree on the right because of the structure of the branches. Some of the track songs relate to the inside cover vaguely, like echoes and the outsider, other than that i really can't understand the link. There are several thank you's on this page, a whole list of them which is nice but probably all the names mentioned aren't completely relevant.
I then looked at the advertisement for this sale of their album which has the album cover, of the girl with the 'Imagin' written on her face to show people what the album actually looks like if they wanted to buy it. This group have put several magazines comments down the side of the poster to show people reading it what other people thought about it. They also have a rating out of 5 which is a universal indicator to whether something is good or not. Near the bottom there is "Mercury Prize" which states they won a prize which isn't true, its just been put there for effect, to make it look like their band is popular and the have brilliant song. This is a good advertisement because the way its been laid out looks realistic and at the same time promotes the band.
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