Saturday, 28 January 2012

Evaluation question 4

What have you learned from your audience feedback?

We had a cinema screening in early December where all media music videos were shown. The reaction to the cinema screening of our video can be seen in the video below. As can be heard, the reaction seems to be very positive.


Our video was uploaded onto to Vimeo in December, throughout that time our video has received quite a large number of views. 

Views on Vimeo

Feedback/comments from audience on video:




Feedback/comments from audience on my ancillary products:

From the feedback it can be seen how people enjoyed the use of ducks and would've wanted them more in the video. The use of ducks in our video was not planned, we weren't going to include them in the video but once we realised during the editing process how they worked with our video, we decided to keep them. It seems using the ducks was a good idea and if we could re-do the video we would definitely used more of the ducks.

The feedback also commented on the change of weather in some scenes, this was unfortunate for us since the first days of filming were sunny but this wasn't the case for the rest of the days. Of course the sunny weather would've suited our happy, upbeat song rather than the grey weather, but we couldn't bring back the sunny weather. Perhaps if we had filmed all our scenes in the same week we could've had more consistent weather.

The feedback on our video has made me see our media text in a different light, this was specifically related to the comments on how some scenes were random and how we over-relied on one shot. Prior to these comments I had not realised how we had over relied on the side close up of the singer. But after the comments I realise how other shots would have looked better, especially since that particular scene was quite dark and gloomy: using a sunnier shot would have been better.

The shot in question.

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