General planning

When planning our music video it is important for us to stick with the genre, the overall mood of the song and the lyrics. From analysing other music videos i have found that music videos tend to use a variety of camera angles and locations. The overall vibe of our song is upbeat and happy so the locations and what is happening in the video should convey an upbeat feeling. It is also important to stick to the genre, our chosen song's genre of folk tend to have instruments playing in their videos. Due to this we should also consider having instruments or just one instrument in our video. We should also consider our target audience and what sort of video would appeal to them, overall there are many factors that need to be considered when planning the creation of a music video.