Music video importance

A music video is very important in promoting a song in the right way. The video is the visual element of the song and can make a song more rememberable to the audience. The song and video is usually aimed at a specific audience and will create a connection with the artist. Direct eye contact on a video makes the singer seem powerful and grabs your attention, almost as if though they are talking to you. A fan of an artist will remember a particular video they have done because its been so capturing. To the music industry, I think bands and solo artists are always competing with each other to have the best video or song.

Here are some snaps from recent videos where the artist is using direct eye contact to make a connection with the audience