Our audience

An example of our audience could be 19 year old Sam. Sam is a white female who enjoys a variety of activities in her leisure time. Her main hobby is blogging on her Tumblr in which she has uploaded many of her artistic photographs. A budding artist, she attends the Royal College of Art in London. Other hobbies of hers include reading the National Geographic magazine and generally caring for the environment. Sam is a vegetarian and so she often buys organic food from local markets. Rarely does she buy food from supermarkets as she believes in being an individual, similarly she opts out from buying clothes from high street shops, instead buying clothes from Oxfam and other charity shops. As a firm believer in saving the environment, Sam cycles to most places and only rarely uses public transport. Her ideal holiday would be to the seaside. Sam enjoys being cultured and so her music taste varies, she also usually prefers watching independent films and less known artists. As a whole Sam would be a typical fan of our artist, we are independent and present an image of a lifestyle much like hers. Sam would feel the lyrics and image of the band relate to her thus making her like our band.