Andrew Goodwin- structure of a music video

Andrew Godwin talks about a structure of a music video and what are the main features. He says a pop video is built up around a song and the plot of the video will be normality-problem-resolution. The second point he makes is that a pop video will usually use the singer as a character and a narrator. The third point he makes is that when the singer looks directly into the camera, they will gain the viewers attention and it will make the viewers feel captured by the artist, they will feel like they are being spoken to directly.

Illustration: Love the way you lie

Amplification: The real slim shady

Disjuncture: Spacebound