Function Of a Music Video

In our first media lesson, we were sat in groups and we had to answer what makes a Music video?

In our groups we thought up that a music video has to have a corresponding theme with the song that is being played, that there are characters in a video, the music video has a narrative & a performance, and cuts that are in time with the music.

Then we later had to discuss the functions of a music video. We came up with the points that music videos.

·        Is a package promotion, promoting the song, artist and possibly album.

·        Represents the genre of the song/band/album.

·        Captures a curtain target audience.

·        Adds another element to listening to a song.

·        Establishes a connection with the artists fan base.

·         Creates and image the artist is trying to portray.

·        And most importantly entertains the listener, which in turn makes them remember the video.