What is a music video?

A music video is a video that promotes a song and an artist in the best possible light. It usually works within a genre and is aimed at a specific audience. A music video will usually feature the artist (singer), dancers, props, sound effects, zooms, fast pace base line, repetition especially at the chorus, jump cuts, performance. The video will usually last between 3 to 5 minutes. The video will give the song a visual element which you will think of each time you hear that song from then onwards. The video will create a connection between you and the artist and will project an image the artist has chosen. For example, Lady GaGa comes across crazy and wild, she doesn't seem to care what people think.