Tuesday, 27 September 2011

Summery of Carol Vernallis's Theory

Carol Vernallis studied editing and camerawork closely in music videos. She believes that there is a lot more editing in a 3 minute music video than in a film and she also states that many music videos stand out as disjuncture and editing seems closely in time with the beat of the song.

She also believes that editing is very obvious, bringing attention to its self.

A music video that demonstrates is the heavy metal band Trivium’s music video ‘Down From the Sky’. http://www.youtube.com/watch?v=EApnhO2OIrw&ob=av2e
In this video there are a lot of jump cuts and match cuts that correspond with the drum beat of the song. Also there are special effects such as slow motion, black and white and static effects that are used in the video. But again are incorporated at a curtain beat of the song. This really allows the effects to stand out and draw attention to them selves. Finally there is a mixture of camera work used in this video. Such as the camera being mounted on a kart and circling the band as they play the chorus of the song, the camera was on a tilt looking up at the band members making them look big and intimidating, extreme close ups of the instruments playing.

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