Research: Andrew Goodwin's theory

Andrew Goodwin believes that traditional narative analysis cannot be applied to pop videos. In his view, pop videos are built around songs and do not always have the traditional structure of "normality-problem-solution". Pop videos use the singer as both the narrator and character, also the singer often looks directly into the camera. 
Pop videos, according to Goodwin, rely on repetition. Images are often repeated at intervals of the song such as the chorus. Music videos link to their song in various ways, usually through the methods of illustration, amplification and disjuncture. 

Amplification is when the video gives new meaning to the song, this does not contradict the song but does add a layer of meaning. An example would be Leona Lewis's "Collide". On the lyrics "we can collide", the video shows waves colliding with each other.

Disjucture is where the lyrics and video contradict each other, they do not have a connection. An example would be Sufjan Steven's song "Too Much". The lyrics do not match the lyrics of the song at all.

Illustration is when the video relates to the lyrics of the song. An example would be "Susan's House" by Eels. This video matches the lyrics of the song at most times.