Carol Vernallis spoke about editing and camera work in a music video. She picked up on the rules of continuity editing, meaning the video will flow and make sense to the viewer. Edits in the video may be really obvious to draw attention to them. Jump cuts are often used to use more footage but removes time in between. The base track is used to give the video a structure (what the video should be about) and the camera may move in time with the music.
Continuity editing : http://www.youtube.com/watch?v=iEPTlhBmwRg&ob=av3e
Jump cuts use: http://www.youtube.com/watch?v=rVELTxKRoHA
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