Andrew Goodwin’s Theory

In the work sheet we received about Andrew Goodwin’s ‘Dancing in the Distraction Factory’ shows Goodwin analysing the narrative structure of a music video. And how it doesn’t correlate to Todorov’s Theory of normality-problem-resolution.

Goodwin goes further to explain that music video’s rely on representation, and that due to a song repeating a chorus and verses, the presentation of a music video is often repetitive as well.

We also learnt that music videos could be broken up into three different categories. These are Illustration, Amplification, and Disjunction.

Illustration

Is where the video tells a story of the lyric, often through dance to express curtain feelings and moods in the song. Examples of this can be Madonna- Pap’s don’t preach or Michael Jackson- Black or White.

Amplification

Is when the video introduces new meanings that do not contradict with the lyrics but add layers of meaning to the song. A song which uses this technique is Katey Perry-Fireworks.

 Disjuncture

Is where there is a little connection between the lyric and video or where the video contradicts the lyrics. Such as Michael Jackson-Man in the.