The music industry + social networking

Social networking sites are becoming more prevalent in modern society, due to this, artists have found that social networking can be a key tool in promoting their music. There have been many artists who have generated a fan base through  social networking, an example would be Lily Allen. Lily Allen used Myspace to promote her music, she was successful due to her commitment and interaction with her audience. Lily would post content such as everyday footage,  photo's, covers and other behind the scene content.

Youtube convertor

Music videos are important in the music industry as it allows advertisement of the song. Record labels who dominate the music industry are Sony, EMI, Warner and Universal. Music videos target audiences through different methods, these include social networking which I mentioned above. Other methods are through t.v and internet adverts. Music videos can also generate an audience if they go viral. An example of this is OK GO's "Here It Goes Again".

This video was uploaded to YouTube in 2006, which was around the time YouTube first started. People viewed this video and shared it to others. In the end, this video ended up with many views and had gone viral.