Previous students work

Click here, I can't embed the video for some reason...



I chose to look at the 'Don't hold back' video as it really impressed me, I couldn't help but be entertained by it. the genre is dance/ club music which was very well represented through the mise en scene, the use of casting young dancing woman (some very provocatively) was realistic of the genre as was the use of a shiny car, and the club setting, the graffiti spot used for some scenes also represented the genre well, and throughout the video I felt like it achieved every goal purpose of a music video. The structure follows a disjunction where a certain amount of narrative is used, girls entering a club, man doing some graffiti, but the performance is interlinked with much of the narrative, which is also not unusual for the genre. There was little continuity throughout the video and an OTT style of editing which was perfect for a music video especially of dance music, jump cuts, thermosetting and shadowing camera effects all made the video really realistic, also by editing sharply on the beat of the music the video looked professional and slick. A base track of a DJ in the club with girls dancing around him was used throughout the film, although both the main settings for the film seemed to have equal time spent at them, I felt like this was the base track as it was most commonly used throughout the bridge in the song. The cameras weren't showing wide angle shots making the viewer feel more intimate with the performers. Belly dancing half naked women were used AND dismembered like in Mulvey's theory, showing even more  genre representation, the women also don't look at the camera throughout showing they are not in the same position of power to the men..