Andrew Goodwin doesn’t feel that music videos stick to the traditional expected narrative form of: normality then followed by a problem which by the end of the narrative is usually resolved, he also see’s other differences such as the singer both performing and taking an active roll (as a character) in the narrative and the singer will often look at the camera which involves the audience with the performance. Goodwin also notes how reliant on repetition pop music is and thus music videos are often reflective of this in repetition of certain similar (or the same) images.
Goodwin recognizes three different types of video:
1. Illustration, where the video and lyrics to a song tell the same story,
In this video (Friendly Fires - Hawiian Air) the narrative and performance is also in the same setting, the video illustrates the plane journey which is described in the song.
2. Amplification - when a video introduces new meanings to songs, which do not contradict those in the lyrics but simply add to those already given..
Kelly Rowland’s Stole, a song/video about teenager’s who’s lives are taken from them, the music video does not represent the teenager’s misfortunes in the same way that the song lyrics do.
3. Disjuncture, where there is little to no connection between the happenings throughout the music video and the lyrics to the song.
Sparkadia - China, has little to no coloration between the lyrics to the song and whats going on in the video as it is full of abstract and unexplained scenarios taking place.
No comments:
Post a Comment