Research: What is the function of a music video?

Music videos are different to other videos as they are centred around a songs, they also feature more creative camera work and settings. Music videos also use editing to make the video sync with the song. The function of a music video is to promote an artist, their song and album. Music videos are essential so that artists can "reach out" to their audience. The artist has the ability to depict their song visually, and this can give deeper meaning to their audience. A music video is a part of a package that the artist is "selling", it is both an image and a sound. A music video allows the song to be played on television on music video channels such as MTV. Without having visuals with the song, songs would only be able to played on radio.