Carol Vernallis..

Looked closely at editing and camerawork throughout music videos, comparing them to drama based film which contains fewer edits over similar periods of time, Vernallis notes how disjuncture may occur and the edits often happen in time to the music.
Vernallis made several key points of observation: 
- The rules of continuity which are usually followed in film are broken throughout music videos to grab attention of the viewer and make them more interesting.

- Special effects and edits in-between shots are often going to be more noticeable in music videos as the lack of conversation leads to the viewer wanting to see more on the screen as they are not so distracted by characters, plots and speech.


- Many more jump cuts are used, which agrees with her earlier statement about the rules of continuity being broken.


- Base tracks also might be used, creating a layer which the video frequently goes back to, usually in the chorus.


- Sometimes the camera moves in time to the music but that is fairly rare. 


Trying to find a video with all of these things in is fairly difficult but so many music videos do agree with these statements, 

The music video for LoveCats by The Cure incorporates these features, especially obvious edits and camera movements in time to the music...